PRINCIPLES

Managers often find it easier to fight for a principle than to live up to it.

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How to Write a White Paper
This article, as the title suggests, will address the two related topics about who is the best person to write a white paper and how to write one.

To begin with, let’s understand what a white paper means. A white paper is written when a company, individual or a group of people want to write a report on their product or research a topic that addresses a major issue in their relevant field. A white paper is designed to attract the attention of a specific target audience. This is different from a marketing advertisement or a brochure, which highlights the features and dimensions of a product with the aim to generate revenue. The goal of a white paper is to communicate specific information to a specific audience.
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