THOUGHT FOR THE DAY

Opinions

"Fact is fact and feeling is feeling; never does the second change the first."

- Mc. Kenzie

TOPIC OF THE DAY

What are White Papers?

White papers are publications used by companies to showcase a specific product or service more in-depth than advertising can. Usually well-written, a white paper seeks to engage the audience by showing specific examples and using clear arguments. It's more than a simple brochure, but why white? The term is an offshoot from white book, which is an official publication of the national government. Since it has its base in government publications, white papers generally try to mimic the same weight and authority.

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