THOUGHT FOR THE DAY

Truth

"Truth, like surgery, may hurt, but it cures."

- Han Suyin

TOPIC OF THE DAY

Scott Bedbury

His book, A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, explains how to apply the principles that grew Nike and Starbucks more than fivefold and established their trademarks as leaders in their industries. The book lays out groundbreaking ideas for developing strong, lasting and great brands - that are widely desired and trusted. It contains practical advice based on Scott's experiences inside Nike and Starbucks and as an advertising executive and brand development consultant.

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