THOUGHT FOR THE DAY

Inspiration

"The greatest inspiration is often born of desperation." - Comer Cotrell

Topic of the Day

From marketing to meta marketing

Marketing is by its very nature an amorphous entity, in perpetual transition. It is at once a concept, an attitude of mind and a function. Its evolution can therefore be studied along three broad streams - as a practice, as a set of institutions and as a theoretical discipline. All three have been evolving steadily albeit not at the same rate. As a practice, it is elaborated as marketing management i.e., the set of decisions and activities commonly accepted as the province of the marketing manager.

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