THOUGHT FOR THE DAY

ATTITUDE

It is your attitude, not your aptitude, that determines your altitude. - Zig Ziglar

TOPIC OF THE DAY

THE BULLSHIP EFFECT

The Bullwhip Effect (or Whiplash Effect) is an observed phenomenon in forecast-driven distribution channels. The concept has its roots in J Forrester's Industrial Dynamics (1961) and thus it is also known as the Forrester Effect. Since the oscillating demand magnification upstream a supply chain reminds someone of a cracking whip it became famous as the Bullwhip Effect.

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Bullwhip Tutorial