THOUGHT FOR THE DAY

Change

"Only the wisest and stupidest of men never change."

- Confucius

TOPIC OF THE DAY

Marketing strategy

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

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LATEST ARRIVALS

Alexander the Great's Art of Strategy