THOUGHT FOR THE DAY

History

"The past actually happened but history is only what someone wrote down."

- A. Whitney Brown

TOPIC OF THE DAY

Competitor analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.[1]

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