THOUGHT FOR THE DAY

Quote by Adlof Hitler

"If you win you need not to explain?... But if you lose you should not be there to explain" - Adolf Hitler

TOPIC OF THE DAY

Brand Equity

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently ...

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