THOUGHT FOR THE DAY

Visual Merchandising

"Advertising moves people towards goods. Merchandising moves goods towards people"

- James Morris

TOPIC OF THE DAY

Visual merchandising

Visual merchandising-, until recently called simply merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets.(New Oxford Dictionary of English, 1999, Oxford University Press). This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. It has become an important element in retailing that is a team effort involving senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff. Visual merchandising starts with the store building itself. The management decides on the store design to reflect the products the store is going to . . .
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Latest Arrivals

Visual Merchandising BY Swati Bhalla and Anuraag S.