THOUGHT FOR THE DAY

Nature

"Adopt the pace of nature; her secret is patience."

- Ralph Waldo Emerson


TOPIC OF THE DAY

Corporate Image

A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company stands for. Marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales.

Read on...

Latest Arrivals

Lean Thinking: Banish Waste and Create Wealth in Your Corporation by James P. Womack and Daniel T. Jones