THOUGHT FOR THE DAY
Wisdom
"We are made wise not by the recollection of our past but by the responsibility of our future. "
- George Bernard Shaw
TOPIC OF THE DAY
Social marketing
Social marketing has been defined as "the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society"
Read on...
LATEST ARRIVALS
Up and Out of Poverty: The Social Marketing Solution
* By Philip Kotler, Nancy R. Lee
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