THOUGHT FOR THE DAY

Wisdom

"We are made wise not by the recollection of our past but by the responsibility of our future. "

- George Bernard Shaw

TOPIC OF THE DAY

Social marketing

Social marketing has been defined as "the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society"

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LATEST ARRIVALS

Up and Out of Poverty: The Social Marketing Solution

* By Philip Kotler, Nancy R. Lee