THOUGHT FOR THE DAY

Happiness

"Happiness is when what you think, what you say, and what you do are in harmony."

- Mahatma Gandhi

TOPIC OF THE DAY

Competitor analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

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LATEST ARRIVALS

Innovator's toolkit: 10 practical strategies to help you develop and implement innovation by Harvard Business Press