THOUGHT FOR THE DAY

Change

“Life can either be accepted or changed. If it is not accepted, it must be changed. If it cannot be changed, then it must be accepted.” - Anonymous

TOPIC OF THE DAY

How to Drive Change the IDEO Way

Earlier this week I enjoyed listening to Bruce MacGregor, Managing Partner of design giant IDEO, at the Sustainable Brands Conference in Monterey, CA.

His talk was focused on how you drive change. He name-checked Nudge, Predictably Irrational, and other recent, important books on changing behavior. Some fun examples included this crowd favorite: Airports that etched a little fly into urinals for men to aim at saw an 80% reduction in, well, pee on the floor.

MacGregor demonstrated how hard change really is with one shocking statistic: Only 10% of people facing a life-threatening situation — as in the doctor says change your behavior or you die — make the changes necessary.

Read on...

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