THOUGHT FOR THE DAY

Education

“Education is the key to unlock the golden door of freedom. ” - George Washington Carver

TOPIC OF THE DAY

Green Marketing- As a Tool of Corporate Social Responsibilities

Society expects business to act as responsible members of the social community as well as to provide goods and services efficiently *. By this the social responsibilities of any corporate houses has became an important aspects of today's era, in which the conscious efforts are being made by an organization to maximize its positive impact and minimize its negative impact on society as well as a whole and on various groups and individuals within society. Business is marketing and vice versa forcing corporate to go for social responsible activities in which it produces products and render services for exchanging for money by which needs of man can be fulfilled and the needs of the society can also be looked after.

In this situation when the consumers are becoming more concerned about what they as well as business firms can do to protect the environment and the majority of society wants to help firms clean up the air, water and land. They also must go for finding the new ways to dispose of garbage, recycle and reuse of packaging. This expectation of the society gave the birth of Green Marketing as a tool of performing corporate social responsibility.

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