THOUGHT FOR THE DAY

Mission

"A man with money is no match against a man on a mission." - Doyle Brunson

TOPIC OF THE DAY

How to Create an Effective Non-Profit Mission Statement

"Mission" for nonprofits is the same as "profits" for private sector companies. In the private sector, corporations achieve their goals by carefully designing business operations that are reflected in a budget and then regularly reporting on how actual profits compare to that budget. If mission accomplishment is as important as profit attainment, why do most nonprofits not spend equivalent time in mission creation and monitoring?

In reality, nonprofits often completely mess this up. As important as missions are, nonprofits frequently go off in ineffective directions by relying on mission statements that can be little more than slogans. At a time when nonprofits around the world are struggling both to stay afloat and to achieve their missions, they are missing out on one of the most valuable tools to available to them.

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Corporate Governance: A Synthesis of Theory, Research, and Practice by H. Kent Baker (Editor), Ronald Anderson (Editor)