THOUGHT FOR THE DAY

Trust

“Just trust yourself, then you will know how to live. ” - Johann Wolfgang von Goethe

TOPIC OF THE DAY

Benefit of CRM - Market Research

Just responding to customer's needs is not enough for establishing one's competitive advantage. One has to anticipate and meet the needs of the customer on an on-going basis. eCRM with its online data mining and warehousing enables a company to take real time corrective action and maintain its competitive edge.



CRM tools help companies understand their customers from a multifaceted perspective, who they are, what they are like, and what they do. Once they have a close approximation of their prospective client, companies can shower them with desirable proposals.



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Harvard business review on increasing customer loyalty