THOUGHT FOR THE DAY

Growth

“Growth begins when we begin to accept our own weakness.” - Jean Vanier

TOPIC OF THE DAY

What Steve Jobs Taught Me About Growth

Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.

In 1997 when Steve Jobs returned to Apple, I was in charge of an industry-recognized channel program for the company that was responsible for growing a $2M business to $180M business in 18 months. By working with a few dedicated partners — some were called "value-added-resellers" and some were national retailers such as Best Buy — Apple was able to grow its sales exponentially.

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