THOUGHT FOR THE DAY

Inspiration

“Change your thoughts and you change your world. ” - Norman Vincent Peale

TOPIC OF THE DAY

Internal Marketing - A Review

Feasibility studies aim to objectively and rationally uncover the strengths and weaknesses of the existing business or proposed venture, opportunities and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success.

It is commonly believed that the sole role of marketing is to sell products and services outwardly to customers. In fact, the first and most urgent job of marketing is often to sell inwardly toward a company's people. For, it is only when the people of the company fully understand and are committed to the value proposition of the organization and its brands that external marketing can reach its full potential.

Marketing and the marketing philosophy came into prominence in the 1960's, yet it was not until the 1980's that it became widely accepted, practiced and seen by most organizations as indispensable. Similarly, participative management gained wide acceptance in the 1980s, and the 1990s saw the emergence of the strategic approach to HRM. The need to align human resources to the organizational strategy is widely accepted and, more recently, the need to focus organizational resources towards customer and market orientation has gained ground in the emergence of market-focused management.

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LATEST ARRIVALS

Strategic management / Michael A. Hitt