THOUGHT FOR THE DAY

Customers

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” - Sam Walton

TOPIC OF THE DAY

How to get Past Your Customers' Lies

It's well established market research fact that customers lie. Business history offers innumerable stories of companies that launch whizz-bang new products on the basis of extensive quantitative customer research only to find that the customers didn't end up doing what they said they would.

Read on...

LATEST ARRIVALS

Negotiating Outcomes: Expert Solutions to Everyday Challenges (Pocket Mentor Series) (Paperback) By (author) Harvard Business School Press