THOUGHT FOR THE DAY

Truth

“The truth is rarely pure and never simple.” – Oscar Wilde

TOPIC OF THE DAY

Why Social Marketing Is So Hard

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all.

It's been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if I only listed a few, I'd miss some really important thinkers. And if I tried to list them all, I'd hit the word limit on this post. But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all.

Some problems are technical problems, where the solution is finding the best expert in that field and then working to execute her strategy. But other problems require more than an answer to a known question, and demand that you spend some energy figuring out if you're asking the right question in the first place.

Perhaps marketing in the social era is that kind of problem. I'd like to use this post to ask a series of questions about marketing in the social era, in the hopes that we get smarter about the challenge it poses.

Read on

LATEST ARRIVALS

The Penguin Dictionary of Economics (Eighth Edition) by Graham Bannock and R. E. Baxter