THOUGHT FOR THE DAY
Value
“Only the man who crosses the river at night knows the value of the light of day”- Chinese Proverb
TOPIC OF THE DAY
Pricing to Create Shared Value
The way most companies make money is not just broken; it’s destructive. From insurance and financial services to telecommunications and air travel, companies use pricing to extract what they can from every transaction. Look, for example, at how airlines siphon off value.
Read on
LATEST ARRIVALS
Advertising and promotions : an IMC perspective / Kruti Shah and Alan D'souza
Value
“Only the man who crosses the river at night knows the value of the light of day”- Chinese Proverb
TOPIC OF THE DAY
Pricing to Create Shared Value
The way most companies make money is not just broken; it’s destructive. From insurance and financial services to telecommunications and air travel, companies use pricing to extract what they can from every transaction. Look, for example, at how airlines siphon off value.
Read on
LATEST ARRIVALS
Advertising and promotions : an IMC perspective / Kruti Shah and Alan D'souza
posted by Anonymous @ 8:47 AM
1 comments
1 Comments:
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