THOUGHT FOR THE DAY

Achivement

"Education is not received. It is achived." - E.C. McKenzie
Topic of the Day

Voice of the Customer Investigation

Are your products focused on meeting customer needs rather than delivering the next great technology or good idea? Does your team understand what customers really want and not what you think they want? Are you able to identify the unstated or unspoken customer needs - unrecognized needs, needs not traditionally associated with your product, or needs that would provide an opportunity for excitement if addressed. Voice of the Customer (VOC) investigation goes to the source - the customer - to identify both the stated and unstated needs of the customer so that you can deliver a product that will provide superior value by addressing what is of priority to the customer.

More Details

LATEST ARRIVALS

Structured credit products: credit derivatives & synthetic securitisation by Moorad Choudhry