THOUGHT FOR THE DAY

Customer relationship

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” - Peter Drucker

TOPIC OF THE DAY

How to Know if a CRM Application Is Working

There comes a time in every CRM software implementation when the question arises: is this stuff working? Here are three measuring sticks to answer that question.

CRM software sales is a field that possesses some of the best sales people in the world. Commissions can be lucrative, the need is there in the marketplace, and the future looks bright. However, the success of a CRM salesperson or the overall growth of the CRM industry should never be taken as an indication that a particular CRM application at a particular company is actually working and worthwhile.

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LATEST ARRIVALS

Monetary Economics : The New Palgrave Economics Collection Edited by Steven N. Durlauf and Lawrence E. Blume