THOUGHT FOR THE DAY

Life

"Life is a combination of some hopes and dreams that we have to rely upon, either willingly or unwillingly." - Parminder Singh Aziz

TOPIC OF THE DAY

Creativity and the Role of the Leader

Creativity has always been at the heart of business, but until now it hasn’t been at the top of the management agenda. By definition the ability to create something novel and appropriate, creativity is essential to the entrepreneurship that gets new businesses started and that sustains the best companies after they have reached global scale. But perhaps because creativity was considered unmanageable—too elusive and intangible to pin down—or because concentrating on it produced a less immediate payoff than improving execution, it hasn’t been the focus of most managers’attention.


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