THOUGHT FOR THE DAY

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“When you jump for joy, beware that no one moves the ground from beneath your feet. ” by Stanislaw Lec

TOPIC OF THE DAY

"Respondents View on Emotional Marketing"

Emotion is a psychological state, which arises spontaneously rather than through our conscious effort. It represents another form of language, universally spoken and understood and as being the human, who are a creature of emotions and our decisions/behaviors are driven by our emotions. Determine the shape of our behavior as a consumer, because it is the study of when, why, how, and where consumer do or do not buy a product.

Nowadays, emotional factors are important aspects of determining the customer Purchasing behavior and the most important aspect for purchasing of any products. This gave the birth of emotional marketing, which is being used as a strategy of Relational Marketing ensuring, both a deep and personal relationship with the customers acquired on emotional aspect and the retention of a competitive position in the market i.e. the relationship that the consumer establishes with the brand and the emotions that the product/service communicates.


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