THOUGHT FOR THE DAY

Life

“Life is a dream for the wise, a game for the fool, a comedy for the rich, a tragedy for the poor. ” - Sholom Aleichem

TOPIC OF THE DAY

Effectiveness of TV Advertisements with Reference to Consumer Products

Abstract :The research is about the study on the effectiveness of TV ADs on consumer Commodities. The research is being conducted to find various views of consumers on various television ads. The main purpose of this research will help the ad agencies to correct themselves and come out with ads which attracts the customer more and this study will also give views of consumers regarding the awareness, satisfaction level and their expectations. This research will help to the Ad agencies as well as the consumers. The research will give an idea to the various brands about the reach of their products to the consumers. The survey is conducted only in Trichy and Thanjavur Town. In this research, 50 respondents are taken as a sample.

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