THOUGHT FOR THE DAY

Imagination

“You need imagination in order to imagine a future that doesn't exist.” by Azar Nafisi


TOPIC OF THE DAY

"Customer Value Management"

Customer Value Management is a proven methodology for addressing critical business issues. It is being used successfully by leading companies in a variety of industries around the world.

CVM is the combination of Customer Value Added techniques with economic value comparisons that allows targeted improvement of customer service where it will have the greatest business benefit. Customer Value Added analysis uses competitive market research techniques coupled with econometric modelling to establish direct links for ratings of product and service to market share.

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