THOUGHT FOR THE DAY

Business Networking

“It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.” - Bob Burg

TOPIC OF THE DAY

What the Heck Are We Doing on Twitter?

One of the main reasons we updated our book Groundswell in a new paperback edition was to provide some advice on corporate uses of Twitter. Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big.

Obviously we were right about Twitter, which has now reached 200 million accounts. The average Tweeter is well worth influencing: an educated 32-year old, more likely male than female, with a household income of $91,000 per year and a high likelihood to influence choices made by friends and family.

Read on

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