THOUGHT FOR THE DAY

Competition

"Competition is not only the basis of protection to the consumer, but is the incentive to progress." - HERBERT HOOVER

TOPIC OF THE DAY

What business you are in?

Though Theodore Levitt wrote his famous article titled Marketing Myopia in 1975, I believe the idea behind this article is still very much relevant and I think it will become increasingly more important in the future. Why? Lets find out.

According to Levitt, most companies fail because they incorrectly define the business they are in, that is, they define it narrowly in terms of the product rather than the benefits the product or service provides to the customer.

Read on...

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