THOUGHT FOR THE DAY

Culture

“Culture is the habit of being pleased with the best and knowing why.” - Henry Van Dyke

TOPIC OF THE DAY

You Can't Dictate Culture — but You Can Influence It

There's an old joke about a CEO who attended a presentation on corporate culture and then asked his head of HR to "get me one of those things." Of course it sounds ludicrous — but like most jokes, this story is based in truth. Many organizations treat the creation, maintenance, and periodic updating of their cultures in a cavalier manner. Either they pay lip service to the kind of culture they want, but don't do much about it — or worse, ignore culture completely.

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Consumer Behavior: Building Marketing Strategy, Del I. Hawkins