THOUGHT FOR THE DAY

Doubt

"Doubt Your Doubts But Not Your Beliefs." - Author Unknown

TOPIC OF THE DAY

Six Social Media Trends to Watch for in 2012

Every year for the last five years, social media pundits have written posts about “what’s going to happen” in the next year. Specific mergers and acquisitions are predicted, the rise and fall of technologies are predicted, and improbable future trends are hyped ad nauseum.

Rather than focusing in on a granular level (which is often wildly incorrect), it’s more realistic for small, medium, and enterprise companies to examine high-level trends and apply them in a sensible manner to their businesses. Goodbye “shiny new object,” hello balanced perspective. In that spirit, here are some macro developments to plan for in 2012:

1. Social customer relationship management becomes the norm for medium and large companies.
2. Social marketing automation becomes tangible and inexpensive.
3. Most social media platforms adopt robust analytics.
4. Outsourced social media management becomes commoditized.
5. Completion of the Baby Boomers’ adoption of social technologies.
6. Rapid consolidation occurs in enterprise-level social media.

Read on...

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