THOUGHT FOR THE DAY

Fear

“The earth is enjoyed by heroes”—this is the unfailing truth. Be a hero. Always say, “I have no fear.” - Swami Vivekananda

TOPIC OF THE DAY

Blue Ocean Strategy

Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant."[1] It contains retrospective case studies and suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth. The book has sold more than a million copies in its first year of publication and is being published in 39 languages.

Concepts:

The metaphor of red and blue oceans describes the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans...

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