THOUGHT FOR THE DAY

Knowledge and Wisdom

“Never mistake knowledge for wisdom. One helps you make a living; the other helps you make a life.” - Sandara Carey

TOPIC OF THE DAY

Lean Marketing

"And whenever a workman proposes an improvement, it should be the policy of the management to make a careful analysis of the new method, and if necessary conduct a series of experiments to determine accurately the relative merit of the new suggestion and of the old standard. And whenever the new method is found to be markedly superior to the old, it should be adopted as the standard for the whole establishment" (Frederick Winslow Taylor, Principles of Scientific Management, 1911).

Malcolm Gladwell, Seth Godin, and Geoffrey Moore are wonderful thinkers in the field of marketing. The concepts and methods...

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