THOUGHT FOR THE DAY

Peace

"Nobody can bring you peace but yourself."

- Ralph Waldo Emerson

TOPIC OF THE DAY

Branding and Innovation in India.

Two very sophisticated analyses of what is happening inside India by extremely knowledgeable people—Brad Nemer of Motorola, the insightful Niti Bhan and Manjeet Kripilani, BW’s top Indian correspondent who appears to know the entire Indian economic and political elite—can be found on the I&D.

Brand Magic In India, by Nemer and Bhan, highlight the pitfalls of global corporations just exporting their brands to India without understanding the many local cultures.

Read on.....

LATEST ARRIVALS

Branding India :An Incredible Story by Amitabh Kant