THOUGHT FOR THE DAY

Communication

“To listen well is as powerful a means of communication and influence as to talk well.” - John Marshall

TOPIC OF THE DAY

Persuasion Tactics of Effective Salespeople

Without language, you wouldn't be able to share your ideas, display your personality, or express yourself to the world. You couldn't communicate your needs and desires to others, and the never-ending dialogue within your mind would grind to a halt. The words we speak truly define who we are. However, since we are continually talking all the time, we often take it for granted.

Many well-established fields of language study exist to help us gain a deeper understanding of how we talk to each other. Sociolinguistics is the study of language use in society and social networks; psycholinguistics is the study of how the mind acquires, uses, and represents language; and neuro-linguistics is the study of how brain structures process language. "Sales linguistics" draws from these fields to help us understand how salespeople and their prospective customers use and interpret language during the decision-making process.

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