THOUGHT FOR THE DAY

Life

“Life is a dream for the wise, a game for the fool, a comedy for the rich, a tragedy for the poor. ” - Sholom Aleichem

TOPIC OF THE DAY

Contemporary Strategies in Customer Satisfaction

A customer relation is the considerable strategy which has been now followed in various industries. Because if we consider expanded concept of product which includes all goods and services, we have the following marketing functions of a marketer:

a. Contractual: The searching of buyers and sellers.
b. Merchandising: Matching the products to customer needs and desires (the market requirements)
c. Pricing: determining the optimum price.
d. Promotion: Persuading the buyers to favour the firm and its products.
e. Physical distribution: The transport, warehousing and inventory control.

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Access 2010 Bible by Michael R. Groh