THOUGHT FOR THE DAY

Transformation

“First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” - Napoleon Hill

TOPIC OF THE DAY

Trend Hunting on the Periphery

One of the challenges facing market leaders is that transformational trends are only obvious when it is too late. Transformation typically starts in seemingly disconnected industries, or as innocent offerings targeting completely different customer segments.

To spot transformational trends early, companies need to follow the guidance of Wharton professor George Day and long-time McKinsey & Co. thought leader (and current Innosight board member) Richard Foster: they need to experience the peripheries of their industry.

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