THOUGHT FOR THE DAY

Idea

“An idea isn't responsible for the people who believe it.” - Don Marquis

TOPIC OF THE DAY

How Iteration-itis Kills Good Ideas

"We never see any good ideas," lamented a senior executive. "People bring us ideas. But they just don't have any . . . magic."

At first, I found the comment surprising. I had just begun to get to know the company, and it seemed to me to be brimming with innovation energy, particularly among young employees who would regularly throw out creative "What if's" during casual conversations.

A month later, it was clear that the problem — as is almost always the case — wasn't a lack of raw ideas. Instead, there was a problem with the process that an idea generator had to go through before they stood in front of senior leadership. The company, it turned out, had a deep case of iteration-itis.

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