THOUGHT FOR THE DAY

Idea

“Money never starts an idea. It is always the idea that starts the money. ” - Owen Laughlin

TOPIC OF THE DAY

If You're the Boss, Start Killing More Good Ideas

wrote about this notion in my last post on Forgive and Remember where we saw that, to yield a dozen or so commercially successful ideas for toys, a group at IDEO generated over 4,000 non-starters. It turns out, however, that the best managed enterprises don't just recognize the flowers among the weeds; they mow down a lot of the flowers, too.

Read on...


LATEST ARRIVALS

Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell