THOUGHT FOR THE DAY

Justice

“Justice that love gives is a surrender, justice that law gives is a punishment. ” - Mohandas Gandhi

TOPIC OF THE DAY

Marketing of Library and Information Services

ABSTRACT

The foundation for a great marketing plan of library and information services is to examine the library mission, values, and philosophy of service. Then analyze library capabilities and research customer needs to find out what works or what needs improvement. And then it is essential to use the analysis and research to establish goals, select strategies for promotion, develop the marketing plan of action, implement, and evaluate how well the libraries meet their goals. The results of evaluation can be used to make changes or to develop a new marketing plan that responds to changes in the library, in the community, and in the world of information. Marketing is not exclusively for businessmen. It is the "science of strategy," and its main objective is to make client (user) satisfaction, so it is necessary that the librarians are welcome to act enthusiastically on marketing applications. Telecommunications, Information Technologies and Database Technologies have been acting as key elements in this process.


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