THOUGHT FOR THE DAY

Work

“The best preparation for good work tomorrow is to do good work today. ” by Elbert Hubbard


TOPIC OF THE DAY

"Automatic sales"

According to management guru Peter Drucker, “The objective of marketing is to make selling superfluous.” Well what does this mean?

Before we explain what the complete sentence means, it is necessary to understand what the word “superfluous” means? The dictionary meaning is “exceeding what is sufficient or necessary” or “extra.” It can also mean “redundant,” “something unnecessary” and “not required.” So what Peter Drucker is saying is that the objective of marketing should be to make sales “unnecessary,” “redundant” and “not required.” In other words, it implies that if marketing is effective, sales will be automatic.



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