THOUGHT FOR THE DAY

Experience

“Life can only be understood backwards; but it must be lived forwards. " - Soren Kierkegaard

TOPIC OF THE DAY

How to Manage Brand in Rural Places?

INTRODUCTION

The term "brand" which is defined as a name, term, sign, symbol or special design or some combination of these elements that is instead to identify or differentiate the goods or services of one seller or a group of sellers. But a brand, by definition, has a very small description of a package of value, on which our consumers relies & do same consistently over a period of time. A brand makes a distinction for a product or service from competitive offerings.

BRANDING PROCESS

Branding is a process, as well a strategy for an orientation/ creating awareness sometimes with differentiations among products/service by which a marketer tries to build a long-term relationship with the customers, a tool to position a product or service with a consistent image of quality and value for money to ensure the development of a recurring preference by the consumer.



Read on...



LATEST ARRIVALS

I Have A Dream by Rashmi Bansal