THOUGHT FOR THE DAY

Life

“The price of anything is the amount of life you exchange for it. " - Henry David Thoreau

TOPIC OF THE DAY

The Truths About Email Marketing

Though email marketing is one of the most effective strategy for online business, it is still one of the most difficult to marketing strategy to master. It is still a challenge to even the most experienced online experts in marketing. One should have a vast knowledge about people's behavior, knowledge and current trends. It somewhat difficult to know the preference of a very large group of people. If we are going to pick out 10 facts of email marketing among others, this sill be the list.

First fact is that, email marketing has a low success rate. Why? This is because it is hard to confirm that reader has read the email. Many emails are being sent to their inbox everyday, some emails are being read with proper attentio, while some emails are being read in a random manner. Second, effectives of this campaign might be higher. Using only few strategies will not guarantee of a success. You might need to reaesrch more strategies about this campaign. Third fact, people love freebies and discount offers. Using techniques like discounts will encourage them to subscribe to your emails. Fourth fact is that you should protect your emails from being a spam. Avoid using common words such as "free", "discount", "lifetime" and etc. Fifth fact is to choose the correct time ot send these email marketing. People would surely love to receive email during holidays. Sixth is to make your reader happy. Add some good news on the email campaign that you are going to send. Seventh, you should also avoid discussing religious or political topics. Another fact, is to include everyday life tips. Including everyday life tips, would make your email look personal. Another, provide correct information. This will make your email trusting and reliable. Last is that you should track your emails. This is a good technique. You can include link in the email so as to separate the people who are interested and not.



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