THOUGHT FOR THE DAY

Success

“In order to reach your ultimate success, you first must be able to celebrate the success of others” - Lacey Byrd

TOPIC OF THE DAY

Six Steps to Successful Sponsorships

1.Clearly define your objectives. Determine which of your current goals or strategies the sponsorship can help achieve, versus creating new ones.

2.Identify your equity opportunity. Find the space you can actually "own" and what you can achieve with it.

3.Assess your partner's equity fit. There's nothing worse than partnering with a property that doesn't align with your current brand or where you want to take it. Make sure your partner will enable you to reach a key target and reinforce — or define — what you stand for.

4.Value what you bring to the table. Every successful sponsorship also helps the promotional partner. Jay-Z's Facebook page increased by one million fans during Bing's promotional period, which helped his book reach #2 on The New York Times best seller list the week after launch. Use the value you bring to the table to negotiate opportunities; otherwise, you may overpay.

5.Look for ways to activate the sponsorship across all relevant channels. By understanding all of the ways your target moves toward transaction, you can utilize the sponsorship to create value and drive key behaviors. You can also utilize the sponsorship to activate your sales force, retailers, distributors, and internal departments — all of which add return to your investment.

6.Capture data and measure results. Clear objectives should drive opportunities for measurement and optimization, which will be the key to quantifying and improving sponsorship ROI moving forward.

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LATEST ARRIVALS

Business information systems by Bocij, Paul

THOUGHT FOR THE DAY

Sustainability

In the middle of difficulty lies opportunity - Albert Einstein

TOPIC FOR THE DAY

3 Steps for Sustainability of a Business Case

Most companies know sustainability is important for future success, but few manage to make it an integral part of their business. To do so, it has to be worth it. Here are three steps to analyze the impact of going green:

• Take a close look at your supply chain. Collect baseline measurements on energy, material, and natural resource usage.
• Get a quick win. Select a pilot project based on your initial measurements that will produce concrete data quickly. For example, look at heating oil usage in one store and explore how to reduce it.
• Expand the initiative. Once you reach the small-scale goal, expand the project to other areas. Communicate the initial results and the company's goals for sustainability to the entire organization.

Adopted from HBR's Management Tip of the Day of July 29, 2011

THOUGHT FOR THE DAY

Confidence

“Always hold your head up, but be careful to keep your nose at a friendly level.” - Max L. Forman

TOPIC OF THE DAY

How to Build Confidence

Very few people succeed in business without a degree of confidence. Yet everyone, from young people in their first real jobs to seasoned leaders in the upper ranks of organizations, have moments — or days, months, or even years — when they are unsure of their ability to tackle challenges. No one is immune to these bouts of insecurity at work, but they don't have to hold you back.

What the Experts Say- "Confidence equals security equals positive emotion equals better performance," says Tony Schwartz, the president and CEO of The Energy Project and the author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live. And yet he concedes that "insecurity plagues consciously or subconsciously every human being I've met." Overcoming this self-doubt starts with honestly assessing your abilities (and your shortcomings) and then getting comfortable enough to capitalize on (and correct) them, adds Deborah H. Gruenfeld, the Moghadam Family Professor of Leadership and Organizational Behavior and Co-Director of the Executive Program for Women Leaders at Stanford Graduate School of Business. Here's how to do that and get into the virtuous cycle that Schwartz describes.

Read on

LATEST ARRIVALS

Business information systems by Bocij, Paul

THOUGHT FOR THE DAY

Failure

“Success is not final, failure is not fatal: it is the courage to continue that counts. ” - Winston Churchill

TOPIC OF THE DAY

Successful Failures

In a small pub in the highlands of Scotland, a group of fishermen gathered one afternoon to swap tales over a round of ale. One of them stretched his arms apart to show the big one that got away. At that very point, a waitress walked past carrying a tray of full ale glasses. The fisherman's wild gestures sent the tray smashing against the wall. The dark brew splashed on the white wall of the pub and began running down. The waitress and the fisherman tried to wipe the mess off the wall, but it had left an ugly dark stain. A man who had watched the whole scene from another table, walked quietly over to the wall. With a brown pastel crayon he took from his pocket, he began to sketch. The entire pub watched in silent awe as a majestic stag with great spreading antlers magically took shape around the stain. The artist, was Sir Edwin Henry Landseer, the top 19th century British painter of animals.

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LATEST ARRIVALS

Business information systems by Bocij, Paul

THOUGHT FOR THE DAY

Optimist

“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” - Winston Churchill

TOPIC OF THE DAY

Be an Optimist Without Being a Fool

There are quite a number of motivational speakers and self-improvement books out there with a surprisingly simple message: believe that success will come easily to you, and it will. There is one small problem in this argument, however, which unfortunately doesn't seem to stop anyone from making it: it is utterly false.

In fact, not only is visualizing "effortless success" unhelpful, it is disastrous. This is good advice to give only if you are trying to sabotage the recipient. It is a recipe for failure. And no, I'm not overstating it.

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LATEST ARRIVALS

Personal Financial Planning by Lewis J. Altfest

THOUGHT FOR THE DAY

Idea

“A man may die, nations may rise and fall, but an idea lives on. ” - John F. Kennedy

TOPIC OF THE DAY

When ideas die

Sometimes ideas do not survive. They are discarded or forgotten and never make it beyond the initial discussion stage. There are many and varied reasons why ideas die.

Read on


LATEST ARRIVALS

Personal Financial Planning by Lewis J. Altfest

THOUGHT FOR THE DAY

Forgiveness

“There is no love without forgiveness, and there is no forgiveness without love. ” - Bryant H. McGill

TOPIC OF THE DAY

Role of e-Business in Business

Information technology has revolutionized the way business is conducted. IT plays a major role in the effective running of business. Mobile commerce and Cloud Computing are the buzz words now. Mobile commerce allows business transactions and collaborations on the move and Cloud Computing helps the business to utilize IT resources based on subscription. Here we discuss about the way these technologies have transformed the business.

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LATEST ARRIVALS

Power of the 2 x 2 Matrix by Alex Lowy.

THOUGHT FOR THE DAY

Patience

“Patience is the companion of success.” - Preethi A.

TOPIC OF THE DAY

How Twitter, Google, and Apple Walk a Fine Line in Platform Defense

Innovators who build platforms face a difficult set of trade-offs. To begin with, the very definition of a platform requires buy-in from others — and not simply from the consumers you hope will purchase your product. The consumers and suppliers of complementary products need to make real investments too, investments that will enhance the overall value of the platform. So the platform owner not only has to build a base of consumers who will use its platform and buy products, it also has to manage the relationship with complementary suppliers and their consumers. Google, Twitter, and Apple have each taken a different path in handling this balancing act.

Read on


LATEST ARRIVALS

Power of the 2 x 2 Matrix by Alex Lowy.

THOUGHT FOR THE DAY

Optimistic

“I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter.” - Walt Disney

TOPIC OF THE DAY

Be an Optimist Without Being a Fool

If you believe you will succeed, you will. Right? Not quite. Research has shown that optimism and the confidence it brings will help you reach your goals, but there is no guarantee. In fact, if you believe that success will come easily to you, you are more likely to disappoint. This is because you'll fail to put in the necessary work. You need to think positively but also be realistic about what achievement entails. Knowing that success is hard won forces you to put in the necessary effort. Don't spend too much time visualizing the end result. Instead, envision the steps you will take to get there.

Today's Thought was adapted from "Be an Optimist Without Being a Fool" by Heidi Grant Halvorson cited in HBR’s Management Tip of The Day

THOUGHT FOR THE DAY

Success

"In order to succeed you must fail, so that you know what not to do the next time. " - Anthony J. D'Angelo

TOPIC OF THE DAY

Winning with Technology

The world has witnessed huge changes in the technology in just few years and we are expecting great changes in the years to come. The magical word 'Technology' is the set of value neutral tools each of which can be used for better or worse. Technology around us is in the form of various types - the internet, laser, multi-featured mobiles, e-markets-e-selling and buying, virtual malls, broad-bands etc. Technology has increased the connectivity and comforts with some hazards. This is going to drive the next generation of economy through better connectivity and advancement in itself. It is very interesting to know how human purposes, aspirations and relationships work themselves out in technological contexts over time.

Technology has to satisfy the three requirements of: usability, utility and safety. Technological development was concerned for humans only, but research has proved the extension to some of the logical non human technologies also what we find in birds when they fly in sequence or unidirectional in groups.


Read on......


LATEST ARRIVALS

Power of the 2 x 2 Matrix by Alex Lowy.

THOUGHT FOR THE DAY

Success

"Success is how high you bounce when you hit bottom. " - George S. Patton

TOPIC OF THE DAY

Positive Impact of Global Financial Crisis on Indian Economy

ABSTRACT

Behind every dark cloud there is a silver lining. As Newton's third law says "Every action has equal and opposite reaction" which was proved long ago. When the world is suffering of financial crunch cant we expect any positive impact of this financial crisis on our economy? Being a rational creature it is the human tendency to find out a positive way out in order to get prove its efficiency in negative scenario. In this paper I have focused on the positive impacts of Financial Crisis on Indian Economy as well as a better future for tomorrow.

INTRODUCTION

The turmoil in the international financial markets of advanced economies, which started around mid-2007, has exacerbated substantially since August 2008. The financial market crisis has led to the collapse of major financial institutions like Lehman Brothers, Merill Lynch etc. and is now beginning to impact the real economy in the advanced economies. As this crisis is unfolding, credit markets appear to be drying up in the developed world.

Read on .....


LATEST ARRIVALS

Power of the 2 x 2 Matrix by Alex Lowy.

THOUGHT FOR THE DAY

Performance

"Past performance produces present privileges." - Anonymous

TOPIC OF THE DAY

The Right to Management Competence

Imagine that you're conducting a performance appraisal with one of your people. You're discussing a major project that didn't turn out as hoped and you've just asked him why.

"Why did it fail?" he says. "Lots of reasons, but mostly because we didn't get what we needed from you. We were depending on other groups, but they couldn't have cared less. In fact, they didn't even know what we were doing and how it would help them. Plus, we never had a real strategy or plan and so we pretty much winged it every day, and every day you seemed to change your mind about what was important. In fact, Jack (your boss) never understood the project. So when people asked him, he couldn't support us."



LATEST ARRIVALS

The Social Media Management Handbook: everything you need to know to get social media working in your business by Robert Wollan, Nick Smith, Catherine Zhou

THOUGHT FOR THE DAY

Value

"Try not to become a man of success, but rather try to become a man of value. " - Albert Einstein

TOPIC OF THE DAY

Put Value Creation First

"No company ever downsized its way to greatness." So goes the corporate mantra that emerged from the fatigue and disillusionment created by the reengineering and restructuring of the early Nineties. But no company ever grew its way to greatness either, without first learning how to make value creation 1 second nature to the entire organization. It has been shown time and again that putting growth first can destroy wealth at prodigious rates and, ironically, reduce a company's longer-term growth prospects. If you want to grow your way to greatness, put value creation first.

Read on .......


LATEST ARRIVALS

Power of the 2 x 2 Matrix by Alex Lowy.

THOUGHT FOR THE DAY

Manager

"My mother is an office manager, my father a professor of economics and financial planner." - Poppy Z. Brite

TOPIC OF THE DAY

Choose Your Boss Wisely

Most job-seekers aren't just looking for the right work — they're looking for the right manager, too. To a large extent a manager will control your assignments and your work environment, so it makes sense to try to learn more about her long before you're hired.

But in an hour-long interview with a hiring manager, you will be lucky to get fifteen minutes to ask your own questions. For this reason, as a job candidate you should not only be concerned with your answers to a hiring manager's questions, and but also a potential manager's answers to your questions.



LATEST ARRIVALS

Corporate governance and stewardship by N. Balasubramanian.

THOUGHT FOR THE DAY

Time

"Time Is The Coin Of Your Life,It Is The Only Coin You Have And Only You Can Determine How It Will Be Spent" - Unknown

TOPIC OF THE DAY

Google+ and Groucho Marx

When Google+ first launched, I received invitations from a couple of people, but Google wouldn't actually let me join. Yes, it was a little embarrassing. Thanks for noticing.

Did you get an early invitation that worked? Or, like me, did you have to wait? Cunning Google. They divided us into "haves" and "have nots."

The world of personal computing always has moments of exclusivity. In the early days only academics had access to email. Now everybody has it. Personal computers used to be rare. Now they're ubiquitous. Facebook was exclusive, restricted to Harvard and then the Ivy League. Now it has 500 million members. In the early days, personal computing is scarce until a jolly democratic impulse takes over (to say nothing of market forces), and everyone comes barging in.

Read on


LATEST ARRIVALS

Corporate governance and stewardship by N. Balasubramanian.

THOUGHT FOR THE DAY

Questions

"Judge a man by his questions rather than his answers." - Voltaire

TOPIC OF THE DAY

1 Question You Should Ask as a Manager

If you want to manage and lead successfully, you've got to know what the people doing the work need. So why not ask them? Get in the habit of asking your direct reports: What can I do to help you be more effective? You'll likely get a variety of answers including complaints about others, direct criticism of your performance, and requests you can't do much about. Take everything under advisement, don't be defensive, and admit mistakes. Heed what you hear and take action. Perhaps you need to step back or learn to delegate better. Maybe there is an uncooperative colleague you can coach or an unnecessary policy you can remove. Treat these conversations for what they are: an opportunity for you to learn.

Adopted from HBR’s “Management Tips of the Day” of July 13, 2011

THOUGHT FOR THE DAY

Technology

“The real danger is not that computers will begin to think like men, but that men will begin to think like computers.” - Sydney J. Harris

TOPIC OF THE DAY

The CIO as Corporate Psychic

Every day on my way to work I pass a store offering psychic readings, and I'm often tempted to stop in and ask what lies ahead in the tech world. Is the "cloud" just a passing phase? Will "social analytics" tools prove to be reliable? Will they integrate with current Business Intelligence systems? What impact will terahertz frequencies have on communication technologies?

Those are the kinds of questions that CIOs get all the time. Chief information officers are expected to see deeply into the future and generate IT predictions that companies can build their strategies around. Most CIOs don't like being cast in the role of corporate psychic, but there's nothing they can do about it. So here's some advice on how to make the best of this role and do a better job of seeing the future.

Read on .. .. .


LATEST ARRIVALS

Corporate governance and stewardship by N. Balasubramanian.

THOUGHT FOR THE DAY

Forgiveness

“A mistake is always forgivable, rarely excusable and always unacceptable. ” - Robert Fripp


TOPIC OF THE DAY

Where Have All The Honest Managers Gone?

I well remember as a young bank clerk many years ago, sitting at my desk one morning. Around me were the sounds of hustle and bustle of a busy office – people were sipping their coffee (in those days it was instant!) opening the mail (ah, for the days before email!) and telling of the events of last evening or their trip to work that morning. As a morning person, it was my best time of the day when I was at my most positive, creative and effective best, so I had my head down and bum up. Time later for relaxing. Suddenly, the air was split with an earth shattering yell. My usually very quiet, reserved manager, had come out of his office, red in the face and yelling "Who did this?" Everyone stopped dead. When he recovered enough to tell us what the "this" was, I discovered to my horror that it was obviously something that I had done that had upset him. Apparently, I had made a blunder that would impact one of our best customers most unfavourably. I very tentatively, put my hand up "Mm, mm, mm, me, Sir", I managed to stammer. "Into my office, now!" he replied.

By the time we had both sat down in his office, he had recovered his composure somewhat. To my great surprise, he started the conversation with "Bob, I really appreciate your honesty in admitting to this mistake. I am very disappointed that it has happened, but with some luck, we can probably correct it. Thank you for owning up to your mistake so readily".

Read on .. .. .


LATEST ARRIVALS

Corporate governance and stewardship by N. Balasubramanian.

THOUGHT FOR THE DAY

Success

“I've failed over and over and over again in my life and that is why I succeed. ” - Michael Jordan

TOPIC OF THE DAY

Savings and Investments

Most of us use the word 'savings' and 'investments' as synonyms. But there is a substantial difference between these two words and at the same time some similarities also there in between these two.
Savings: * Savings is the simple process of putting aside a part of our earnings, usually in the form of cash in hand or savings account, or in the form of some high liquid instruments. Eg. Bank deposits, postal savings…

* By savings in the banks, we may earn interest and feel secured because of the growth of our money.
Investments: * Investment is spending money (or capital) to purchase an instrument or asset that generate secure and reasonable returns, income or capital appreciation over a period of time.

* Investment may provide income and capital gains with proper management of the risk involve in any form of investment. Eg. Investment in gold, real estate, equities etc.,

Read on..........


LATEST ARRIVALS

Corporate governance and stewardship by N. Balasubramanian.

THOUGHT FOR THE DAY

Leadership

“Don't be afraid to give up the good to go for the great. ” - John D. Rockefeller

TOPIC OF THE DAY

Tata's Chemestry with Human Lives: CSR Implication

ABSTRACT: Tata Group is the largest business group and multinational company in India. It has branded for its employee friendly culture, consumer friendly products and services and community driven initiatives. The TATA culture in the critical segment of the overall corporate sustainability matrix — inclusive of working for the good of the communities in which they operate, of building India's capabilities in science and technology, of supporting art and sport has touched and transformed human life not only in India, but also across the World. This paper discusses various CSR issues; the Tata group is grappled with from its inception to the present era.

...... Read on


LATEST ARRIVALS

Corporate governance and stewardship by N. Balasubramanian.

THOUGHT FOR THE DAY

Time

“The best thing about the future is that it comes one day at a time. ” - Abraham Lincoln

TOPIC OF THE DAY

The Art of Effective Communication Skills for Managers

INTRODUCTION


Man is a social animal. He does not live in a vacuum. He lives in an environment. He lives in the society. Communication is the invisible thread that binds him to society. Communication may be written or oral .But more than the written communication; it is the oral communication that builds human relationships. It enables mankind to exchange ideas, feelings, emotions, love and affection to other human beings. The importance of communication can be gauged from what we are communicating in some form or the other almost every moment of our lives. Whether we are walking, talking, playing, sitting or even sleeping, a message is being formulated and transmitted to a person or persons. For the listener it is necessary to understand the communication and apply or modify it in a suitable manner. It is composite of symbols, gestures, and illustrations that accompany either the spoken or the written words.





LATEST ARRIVALS

Now It Can Be Told: The Story of the Manhattan Project by Leslie R. Groves, Edward Teller

THOUGHT FOR THE DAY

Act

“Act the way you’d like to be and soon you’ll be the way you act.” - George W. Crane

TOPIC OF THE DAY

Enchant Your Employees

Enchantment defines a relationship with employees that is deep, delightful, and long-lasting. If you can enchant your employees, they will work harder, longer, and smarter for you — and, ideally, you for them too. Here are the ten best ways to enchant your employees.

1.Provide a MAP. In Drive: The Surprising Truth About What Motivates Us, Daniel Pink explains the big three of what employees want from a boss: an opportunity to Master new skills while working Autonomously towards a high Purpose. There are lots of other things that might attract employees, but a MAP is what really enchants them.

2.Empower them to do what's right. A logical offshoot of autonomous work is that you trust your employee enough to make the right decision for customers. When you show this level of trust and empower employees, they do the best work that they can.

Read on


LATEST ARRIVALS

The Social Media Management Handbook by Robert Wollan, Nick Smith

THOUGHT FOR THE DAY

Urgent

“Sometimes the most urgent thing you can possibly do is take a complete rest.” - Ashleigh Brilliant

TOPIC OF THE DAY

Dealing with an Urgent Request

We live in an instant-response world where a simple push of a button can make something feel urgent. Next time you get that email with the little red exclamation point or the voicemail at 10 p.m., try these three tips for determining how to respond:

1. Don't assume urgent means right now. Talk with your boss or your customer about what he wants to accomplish and when it's really needed. His interpretation of "immediately" may be different than yours.
2. Respond, but don't necessarily act. Sometimes a client or colleague wants you to commit right away to a plan of action, but doesn't need more than that in the short term. Explain what you will do and your intended timeline to be sure that meets her needs.
3. Be prepared to say no. At times, you need to discern between a true crisis and a cry of wolf. Even if your customer thinks he needs it right now, it may be best to decline.

Today's Thought is adopted from 'Management Tip' was adapted from "The Right Response Is Not Always Instant" by Ron Ashkenas.

THOUGHT FOR THE DAY

Urgent

“Sometimes the most urgent thing you can possibly do is take a complete rest.” - Ashleigh Brilliant

TOPIC OF THE DAY

Dealing with an Urgent Request

We live in an instant-response world where a simple push of a button can make something feel urgent. Next time you get that email with the little red exclamation point or the voicemail at 10 p.m., try these three tips for determining how to respond:

Don't assume urgent means right now. Talk with your boss or your customer about what he wants to accomplish and when it's really needed. His interpretation of "immediately" may be different than yours.
Respond, but don't necessarily act. Sometimes a client or colleague wants you to commit right away to a plan of action, but doesn't need more than that in the short term. Explain what you will do and your intended timeline to be sure that meets her needs.
Be prepared to say no. At times, you need to discern between a true crisis and a cry of wolf. Even if your customer thinks he needs it right now, it may be best
to decline.

Today's Thought is adopted from 'Management Tip' was adapted from "The Right Response Is Not Always Instant" by Ron Ashkenas.

THOUGHT FOR THE DAY

Priorities

“Resolve to perform what you ought; perform without fail what you resolve." - Benjamin Franklin

TOPIC OF THE DAY

Stop Chasing Too Many Priorities

If you feel you have too many priorities and claims on your attention, you are hardly alone. A recent survey of 1,800 global executives (see Booz & Company's Coherence Profiler) that dug into this issue revealed a wide range of related management ailments, including:

Most executives (64%) report they have too many conflicting priorities. The majority of executives (56%) say that allocating resources in a way that really supports the strategy is a significant challenge, especially as companies chase a wide set of growth initiatives. 81% admit that their growth initiatives lead to waste, at least some of the time. Nearly half (47%) say their company's way of creating value is not well understood by employees or customers.

The survey findings suggest that these symptoms stem from companies' incoherence — their strong tendency to chase growth initiative after unrelated growth initiative, often with very little success.

Read on...


LATEST ARRIVALS

The Social Media Management Handbook by Robert Wollan, Nick Smith

THOUGHT FOR THE DAY

Management

“Management is nothing more than motivating other people. " - Lee Iacocca

TOPIC OF THE DAY

MBA programs are concerned with financial management

Finance as we know it today grew out of economics and accounting. Economists developed the nation that an asset's value is based on the future cash flows the asset will provide, and accountants provided information regarding the likely size of those cash flows. Finance then grew out of and lies between economics and accounting, so people who work in finance need knowledge of those two fields.

Most business and not-for-profit organizations have an organization chart. Finance as taught in online MBA course is generally divided in to three areas –

1.Financial management,
2. Capital markets,
3. Investments

Read on...



LATEST ARRIVALS

The Social Media Management Handbook by Robert Wollan, Nick Smith

THOUGHT FOR THE DAY

Life

“The price of anything is the amount of life you exchange for it. " - Henry David Thoreau

TOPIC OF THE DAY

The Truths About Email Marketing

Though email marketing is one of the most effective strategy for online business, it is still one of the most difficult to marketing strategy to master. It is still a challenge to even the most experienced online experts in marketing. One should have a vast knowledge about people's behavior, knowledge and current trends. It somewhat difficult to know the preference of a very large group of people. If we are going to pick out 10 facts of email marketing among others, this sill be the list.

First fact is that, email marketing has a low success rate. Why? This is because it is hard to confirm that reader has read the email. Many emails are being sent to their inbox everyday, some emails are being read with proper attentio, while some emails are being read in a random manner. Second, effectives of this campaign might be higher. Using only few strategies will not guarantee of a success. You might need to reaesrch more strategies about this campaign. Third fact, people love freebies and discount offers. Using techniques like discounts will encourage them to subscribe to your emails. Fourth fact is that you should protect your emails from being a spam. Avoid using common words such as "free", "discount", "lifetime" and etc. Fifth fact is to choose the correct time ot send these email marketing. People would surely love to receive email during holidays. Sixth is to make your reader happy. Add some good news on the email campaign that you are going to send. Seventh, you should also avoid discussing religious or political topics. Another fact, is to include everyday life tips. Including everyday life tips, would make your email look personal. Another, provide correct information. This will make your email trusting and reliable. Last is that you should track your emails. This is a good technique. You can include link in the email so as to separate the people who are interested and not.



Read on...



LATEST ARRIVALS

The Social Media Management Handbook by Robert Wollan, Nick Smith

THOUGHT FOR THE DAY

Experience

“Life can only be understood backwards; but it must be lived forwards. " - Soren Kierkegaard

TOPIC OF THE DAY

How to Manage Brand in Rural Places?

INTRODUCTION

The term "brand" which is defined as a name, term, sign, symbol or special design or some combination of these elements that is instead to identify or differentiate the goods or services of one seller or a group of sellers. But a brand, by definition, has a very small description of a package of value, on which our consumers relies & do same consistently over a period of time. A brand makes a distinction for a product or service from competitive offerings.

BRANDING PROCESS

Branding is a process, as well a strategy for an orientation/ creating awareness sometimes with differentiations among products/service by which a marketer tries to build a long-term relationship with the customers, a tool to position a product or service with a consistent image of quality and value for money to ensure the development of a recurring preference by the consumer.



Read on...



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I Have A Dream by Rashmi Bansal

THOUGHT FOR THE DAY

Wisdom

“Wise men make more opportunities than they find." - Francis Bacon

TOPIC OF THE DAY

The bite of the Black Swan

John Milton and many others have propagated, through their poetry, that God has a mysterious way of working that should not be questioned. God created an uncertain world and left its interpretation on His so called greatest creation, Mankind. Since then man has been kind enough to have destroyed the very essence of this uncertain world.

Man is an animal who over the course of its existence has invented a lot of tools, all with the intention of making life smoother and easier to live. Man has managed to tame the free flowing river and produce energy out of it, to interpret the meaning of dreams, to write poems on dew drops resting on blades of grass and justified the title of being God's greatest creation by ultimately changing nature's balance. But man has repeatedly, as history teaches us, failed to deal with uncertainty. It has either brought peace in man's heart or anxiety in his mind. It has repeatedly exposed the fragility of our knowledge and beliefs. Knowledge is to man what energy is to molecules. It makes us desperate and with more knowledge and information the world witnesses more innovation making it uncertain.



Read on...



LATEST ARRIVALS

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

THOUGHT FOR THE DAY

Love

“Love is a fruit in season at all times,and in reach of every hand." - Mother Teresa

TOPIC OF THE DAY

Creating Guidelines That Work

Recently, the Obama administration scrapped the Food Pyramid that had been the centerpiece of the nation's dietary guidelines for two decades. This move was long overdue. Americans' poor dietary habits are leading contributors to our high rates of chronic illness and obesity, and to the associated social and economic costs. A great deal of policy and business innovation will be required to tackle this problem, but at very least the nation should have a dietary guideline that consumers find both memorable and actionable. The new MyPlate guideline, which provides a visualization of how a typical meal should be portioned, is a great improvement on both dimensions.

Read more

LATEST ARRIVALS

Negotiation Techniques (That Really Work!) by Stephan Schiffman

THOUGHT FOR THE DAY

Work
“I put all my genius into my life; I put only my talent into my works.” - Oscar Wilde

TOPIC OF THE DAY

Don't Do What You Love
It's common wisdom to do what you love. Management experts usually promise that happiness and fulfillment will follow. But that's not always the case. Here are three reasons you may want to avoid pursuing your passion:
1. It's not your strength. You may love to do something you are just not good at. Because it can be hard to self-assess, ask for frank feedback from those around you to know where your strengths are.
2. You're too emotionally attached. Passion may cloud your judgment. When you care deeply about something, it can be hard to be take criticism or let others get involved.
3. It's a hobby, not a job. Sadly, you can't be paid for everything. What you love may not be lucrative. Instead find something you like that pays.

Today's Thought adopted from the 'Management Tip' of HBS on "Don't Do What You Love" by Dorie Clark.

THOUGHT FOR THE DAY

Priorities
“Action expresses priorities." - Mohandas Gandhi

TOPIC OF THE DAY

Prioritizing
Overloaded and overwhelmed is the norm these days. Most leaders feel they have too many conflicting priorities. But research has shown that the more these executives have to do, the less their company earns. In fact, high-performing companies have leaders who focus on high-priority initiatives, not everything under the sun. Stop asking: How can I find more opportunities? Instead try: How can I focus on opportunities that will help my company excel? Know what you are best at—the capabilities you have that others don't—and focus where you can succeed. Learn to say no when things seem appealing and even lucrative, but do not offer you a real chance to win.

Today's Thought is adopted from HBS Management Tip citation "Stop Chasing Too Many Priorities" by Paul Leinwand and Cesare Mainardi